Free Website/SEO Audit

Google My Business is a free tool from Google that helps local small businesses show up on Google Search and Maps. It's really important for your business because it makes it easier for customers to find you. With Google My Business, you can create a profile for your business that includes your address, phone number, website, and hours of operation. You can also add photos of your business, respond to customer reviews, and post updates about your products or services. For example, if you own a bakery, you can post pictures of your cakes and pastries, update your hours for holidays, and respond to customer feedback. Using Google My Business can help more people discover your business and visit your store.

Website speed is how fast your website loads when someone visits it. For a local small business, having a fast website is really important. When your website loads quickly, people can see your products or services right away. This makes them happy and more likely to stay on your site. Some things that affect website speed are large images, too many plugins, and slow servers. If your website is slow, visitors might leave and go to a competitor. So, having a fast website helps keep customers and grow your business. Imagine if you had a store and the door was hard to open. People might not come in. It’s the same with your website – you want it to open fast and smoothly for everyone.

On-page SEO is like making sure your store looks great and is easy to find. It's all about fixing things on your website so it shows up higher in search results. For a local small business, this is very important because it helps people in your area find you when they search online.

Some examples of on-page SEO are using the right keywords, like the words people type into search engines to find your business. It also means writing good titles and descriptions for each page on your site. Another example is making sure your website is fast and works well on phones.

When you do on-page SEO, you make it easier for search engines like Google to understand what your business is about. This helps your business show up when people near you are looking for the products or services you offer. In short, on-page SEO helps local customers find you online and come to your store.

Off-page SEO is all about making your business look good on other parts of the internet. It's like when other websites, social media, and local directories talk about your business. This helps Google know that your business is trusted and important. For a local small business, off-page SEO is very important because it helps people in your area find you more easily.

Some examples of off-page SEO are getting your business listed in local directories, having happy customers leave positive reviews online, and sharing your business on social media. When other websites link to your website, it’s like they are giving your business a vote of confidence. This can help more people find your business online and come to you for what they need.

Technical SEO is like giving your website a tune-up to make sure it runs smoothly and can be easily found by search engines like Google. For a local small business, technical SEO is very important because it helps your website show up when people search for services you offer in your area. Some examples of technical SEO include making sure your website loads quickly, fixing broken links, and making sure your site is mobile-friendly. These fixes help your website work better and make it easier for customers to find you online.

A Google Ads PPC audit is like a health check-up for your online ads. It helps you see how well your ads are doing and if they are bringing customers to your business. For a local small business, this is very important because it can show you ways to get more people to visit your store or website. The audit looks at things like if your ads are using the right words, if they are shown to the right people, and if you are spending your money wisely. For example, it can check if your ad is showing up for the right searches, if your ad text is clear and catchy, and if your landing page works well. By fixing any problems found in the audit, you can make your ads work better and get more customers.

An SEO keyword list is a list of words and phrases that people use when they search for something on the internet. For a local small business, having the right keywords in this list is very important. It helps your business show up when someone looks for services or products you offer. For example, if you own a bakery, your keyword list might include words like "fresh bread," "local bakery," "best cupcakes in [your city]," or "birthday cakes." Using these keywords on your website helps more people find your business online. This can bring more customers to your door and help your business grow.

An SEO backlinks list is a collection of links from other websites that point to your business website. These links are important because they help your website show up higher in search engine results. For a local small business, having a good SEO backlinks list can bring more people to your website, which means more customers. For example, if a local news site or a popular blog mentions your business and links to your website, these are backlinks. The more quality backlinks you have, the better your website will rank. So, having an SEO backlinks list is a key part of making sure your business is found online by people in your community.

SEO citations are like online mentions of your business. They help people find your business on the internet. Think of them like a phone book listing, but on websites and apps. These citations usually include your business name, address, and phone number. For a local small business, having good SEO citations is really important. It makes sure your business shows up when people search for services you offer in your area.

Examples of SEO citations are listings on Google My Business, Yelp, and Yellow Pages. When your business is listed on these sites, more people can find you. This can bring in more customers and help your business grow. So, making sure your business has good SEO citations is a big step towards being successful online.

The Google Maps Local 3-Pack is a special list of three local businesses that show up at the top of Google Maps when people search for services nearby. For example, if someone searches for "pizza near me," Google will show three pizza places at the top of the map. This is called the Local 3-Pack. It is very important for small businesses because it makes it easier for local customers to find you. Being in the Local 3-Pack means more people will see your business and visit your store or website. Examples of what you might see in the Local 3-Pack are restaurants, coffee shops, and repair services. Having your business in the Local 3-Pack can help you get more customers and grow your business.

It's really important to research your competitors and do side by side comparisons for SEO, especially if you run a local small business. When you know what other businesses like yours are doing online, you can see what works well and what doesn't. For example, you can look at the keywords they use on their website, check how fast their site loads, and see how they structure their content. By comparing these things with your own website, you can find ways to improve and get ahead in search engine rankings. This helps more customers find you instead of your competitors. Doing this research can give your business a big advantage in your local market.

Having a strategy session with an SEO expert is very important for your local small business. In this session, the expert will help you understand how to make your website show up higher in search results. This means more people will find your business when they search online. The expert will look at your website and tell you what needs to be fixed, like making sure your website is fast and easy to use. They will also help you choose the right words to use on your website so that it matches what people are searching for. For example, if you own a bakery, the expert might suggest using words like "best cupcakes in [Your City]" or "local bakery near me." By having this strategy session, you will know exactly what to do to attract more customers and grow your business.

As a small business owner, it's important to make sure your website works well. Here are some important fixes you need to make before doing any SEO work: Make your website mobile-friendly because many people use their phones to visit websites. Make sure your site looks good and works well on phones and tablets. Speed up your website because if it takes too long to load, people might leave. Make sure your site loads quickly so visitors stay longer. Fix broken links, which are links that don't work. They can make visitors leave your site, so check for broken links and fix them. Use good URLs, which are the web addresses of your pages. Make sure they are simple and easy to read. This helps visitors and search engines understand your site better. Secure your website by using HTTPS. This helps protect your visitors' information and makes your site look more trustworthy. Create a sitemap, which is like a map of your website. It helps search engines find and understand all your pages. Make sure you have one. Use alt text for images, which is a short description of your images. It helps search engines understand your images and improves your site's accessibility. Fix duplicate content, which is when you have the same information on multiple pages. This can confuse search engines, so make sure each page has unique content. Improve your site's structure by making sure it is easy to navigate. Organize your pages in a clear and logical way so visitors can find what they need. Use meta descriptions, which are short summaries of your pages. They appear in search results and help people decide if they want to visit your site. Write clear and inviting meta descriptions for each page. Fixing these issues will help your local business website perform better and attract more visitors. It's important to start with these basics before doing more advanced SEO work.